quality of life.” The challenge covers all aspects: “inhabitants, their representatives, institutions, the scope of research and technology, businesses and the media... Everyone, in fact. We are all called upon to join forces to create a clear and coherent discourse that mobilises and that excludes any ethical vacuum.”
WaterDate, the first free socially-responsible app for mobiles creat-ed by the Aqualogy Foundation, is designed for such a purpose and its launch coincides with the UN International Year of Water Cooperation.
Its aim is to raise awareness in society. A game that
can be played by parents and children, or at school, is designed to spread knowledge on the issue. It asks users to make the message go viral and to sign up to the project on social networks(www.waterdate.es). The WaterDate project has links with Unicef Save the Children’s programmes in the Sahara backed by the Aqualogy Foundation.
European consumers are not usually aware of the facts and figures relating to the water that comes out of their taps. This is likely to be on account of its relatively low cost (€1.51 per cubic metre in Spain). In fact, we use four times the daily minimum requirement, with each person consuming an average of 200 litres per day. This figure contrasts sharply with the less than five litres of water per day consumed by 800 million people around the globe, which is more often than not polluted. This inequality is crudely reflected by two statistics: one in every seven inhabitants does not have access to drinking water, and 2,600 million human beings (almost 40 per cent of the world’s population) do not have any access to a water treatment system.
WATER: DRINKABLE AND SUFFICIENT
Despite this, it is only three years since access to water was re-cognised by the United Nations Universal Declaration as a basic human right. Angel Simón, executive chairman of Agbar and head of the Aqualogy Foundation says “water requires a new focus, which puts people’s concerns at the centre, because it is vital for their diet and for their